Nooka and Deviant Design Group announce their partnership to create luxury Nooka timepieces

Nooka and luxury jewelry designer, Deviant Design Group, will begin a partnership to create high value Nooka watches to the discerning public. Customization options will range from the addition of precious stones and diamonds, as well as gold plating, inscription, unique strap materials, and special requests for additional personal touches. With this partnership, the two design studios will be combining their collective views of unconventional design in order to bring exceptional, personal works to the Nooka and Deviant Design customer.

Nooka and DDG joined together following their creation of a customized Nooka ZOT classic watch (see photos). The face plate on the ZOT classic was replaced with a 14K gold plate inscribed with the Nooka and DDG logo, while the exterior watch case is adorned with over 4 carats of SI1 F-G colored diamonds. Additionally, the piece received a rare white Crocodile strap. Similar upgrades and customizations will now be available from $3,000. Email ddg@nooka.com for more information or a price quote. Deviant Design Group is a premiere jewelry design company based in Los Angeles, California that specializes in custom projects. With over four decades of experience, DDG handcrafts the most impeccable pieces which exemplify attitude with a fresh new approach. The company only uses the finest of materials, crafted here in the United States by the world’s finest artists. And their work departs from usual or accepted standards in hopes to achieve diversity through controversy.

Nooka is a New York fashion design company founded by artist/designer Matthew Waldman. The ethos of Nooka is universal language, which guides the creation of products with enhanced functionality and a futuristic philosophy. Most prominently known for its line of timepieces, Nooka has expanded their range, creating a Mindstyle™ brand with the addition of innovative accessories and a fragrance.